Financial Inclusion | Development Impact Bonds | Skills and Livelihoods
Mygram.me is an email service for farmers, carpenters, construction workers, labourers...people you don't imagine need email. Just as twenty years ago, we may not have imagined that they needed mobile phones. The founders of Mygram.me, Ram Shreyas believes that the first step across the digital divide is to get a digital identity. Merely thrusting a device into a person's hands will not do the job. Mygram aims to register Base of the Pyramid users for email across the counter at kirana stores, where they visit every day to recharge their mobile phones. MyGram recently won a grant at Innovation Challenge India and is now working with the Government of Karnataka to facilitate jobs for low income youth.
Chaani is the brainchild of Vidyuth Sreenivasan, who began his social enterprise Tasara Textiles and Design Studio in 2004. Vidyuth has trained block printers in Tharamangalam, a village near Salem in the southern state of Tamil Nadu to solve the problem of market access and sustainable livelihoods. He retails under the brand Chaani which means 'cowdung' in the local language. Vidyuth explains the unusual name in the following way: "Cowdung lights kitchen fires in villages even today. By buying a Chaani product, you are contributing directly to homes and hearths in rural India"